The Story Behind the Name: Italian-Venezuelan Roots & Modern Alter Egos
Vicky First was born from a dream more than ten years in the making. Founded by Vincenza Primera Simonaro, the brand's origins trace back to childhood moments sketching figure outlines alongside her cousin—the sister figure who first ignited her passion for design.
Born to an Italian mother and a Venezuelan father, Vincenza grew up between two rich cultural worlds. The name Vicky First directly bridges this dynamic heritage and her modern creative identity:
- Vicky comes from her Venezuelan roots—the warm nickname her father lovingly gave her, as it felt more natural in Spanish than her traditional Italian name, Vincenza.
- First is the direct English translation of her first surname, Primera.
Much like iconic heritage designers who reinvented themselves through modern diffusion lines, Vicky First represents Vincenza's bold alter ego—catchy, personal, and unapologetically authentic.
The Philosophy: Luxury Meets Conscious Slow Fashion
We believe style should never come at the expense of the planet. Vicky First operates on an ethical, zero-waste model to ensure every piece is crafted with purpose and responsibility.
- Strictly Limited Editions: True exclusivity means rarity. Every design is limited to strictly 100 pieces per size. Once a piece sells out, it enters our archive and is never reproduced.
- On-Demand Precision: Partnering with Gelato's global print-on-demand network, we produce items locally and sustainably relative to where you are in the world. This approach reduces unnecessary transportation emissions, eliminates overproduction, and ensures zero unsold inventory waste.
When you wear Vicky First, you are wearing elevated quality while making a conscious, positive choice for the world.
The Design DNA: Our Core Capsules
- The Kiss Collection: Our signature identity. Sleek, timeless, and refined, featuring our subtle logo placed cleanly on the left chest. This is our signature touch for everyday wear.
- Too Classic to Be Basic: Basics aren't afterthought items—they are the foundation of style. People often underestimate basic tees, but true classics never go out of style. This capsule honors the timeless essential, elevating standard basics into key wardrobe priorities.
- The Racing Capsule: Born from a genuine personal passion for Formula 1 and motorsport culture, this capsule captures the high-energy adrenaline, precision, and legacy of racing, translated into high-impact streetwear.
- Personal Creative Thoughts: An unfiltered, evolving canvas of storytelling and creative impulses (ocurrencias). These designs represent real life, individual experiences, and personal beliefs brought directly to life.
The Wearer's Statement: Feel the Luxury
A Vicky First t-shirt is built for versatility—designed to be dressed up under a sharp blazer or dressed down for effortless, relaxed confidence.
The moment you put on a Vicky First piece, you feel it: uniqueness, statement styling, and authentic luxury. You aren't just wearing clothes—you're wearing an ethical commitment, spreading the word that conscious choices can be effortlessly stylish.
Wear the story. Make your statement.