Last updated: October 16 , 2026

 1. Introduction

Welcome to Vicky First ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.vickyfirst.com and purchase from our limited-edition t-shirt collections.

2. Information We Collect

We collect information that you voluntarily provide to us when you make a purchase, create an account, subscribe to our newsletter, or contact us. This includes:

  • Personal Data: Name, shipping address, billing address, email address, and phone number.
  • Payment Data: Credit card details, billing information, or payment gateway processor details (e.g., Shopify Payments, PayPal, Stripe). Note: We do not store your full payment card details on our servers.
  • Order Details: Information regarding the specific collections, limited-edition pieces, or sizes you purchase.
  • Automated Data: Device info, IP address, browser type, and browsing behavior gathered through cookies to improve your user experience.

3. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders, shipping, and returns.
  • Send you updates about your order status or shipping tracking.
  • Communicate with you about upcoming limited-edition drops, new collections (such as our racing, creative, or elevated basic series), and brand news (only if you opt-in).
  • Prevent fraudulent transactions and ensure website security.
  • Analyze website usage to improve our store design, product offerings, and overall customer experience.

4. Sharing Your Information

We respect your privacy and do not sell or rent your personal data to third parties. We only share information with trusted third-party service providers who assist us in operating our business, such as:

  • Payment processors (e.g., Stripe, PayPal).
  • Shipping and fulfillment partners (to deliver your orders).
  • E-commerce platform hosts (e.g., Shopify, WooCommerce).
  • Email marketing platforms (if you subscribe to our newsletter).

All third parties are obligated to keep your information secure and confidential.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to remember your preferences (like your shopping cart), analyze traffic, and offer a personalized shopping experience. You can disable cookies in your browser settings at any time, though some features of our site may not function properly as a result.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, complete transaction records, or comply with legal and tax requirements.

 7. Your Rights

Depending on your location (such as the EU or UK under GDPR), you have the right to:

  • Access, update, or request deletion of your personal data.
  • Opt-out of marketing communications at any time via the "Unsubscribe" link in our emails.
  • Request a copy of the personal data we hold about you.

To exercise any of these rights, please contact us at hello@vickyfirst.com.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any updates will be posted on this page with a revised "Last updated" date.

9. Contact Us

If you have any questions or concerns regarding this Privacy Policy, please contact us at:

  • Email: hello@vickyfirst.com
  • Brand Name: Vicky First

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